As retail transaction processing technology transitions between ASCII and distributed PC (GUI) architectures, its also converging with Digital Media Content Delivery. Housing the required computer equipment is problematic for everything from user accessibility to hardware security. Incorporating digital content delivery presents additional technological hurdles.

Global Serv solutions manage resources related to equipment location, security, authorization, user access and direct customer interaction. Our digital content deliver engine provides automatic routing of advertising content and can be customized for a unique customer experience.

Managing Computer Hardware
Technology placed in the backoffice solves all but one issue: user accessibility. Computer extension technology provides access and control of back office equipment to users and advertising displays in the retail space. Global Serv solutions provide several additional layers of intelligence. We dynamically route computer control to users and video to advertising displays. Personnel can be isolated to operating a specific computer but access that computer from anywhere in the store.

Automated Digital Content Delivery:
Interact with products on the customer invoice and advertising displays to deliver a customized message.

Follow-the-Customer technology allows you to track movement of various customer's. Deliver a custom consistent message to each customer as they move around. Queued content specific to a particular customer is dynamically routed to ad displays visible from the customers current position in the store.